Each designer or brand of Muslim fashions certainly has a mission and objectives to be achieved when appearing to the market. When coming up to a Muslim fashion world, Kami Idea has a mission to provide solutions for the active and dynamic Muslim. They want to help Muslim women to look stylish and fashionable in her hijab. Fashion style that is carried by the brand is simple. However, they also adding ornament and distinctive accents that will make the items looking unique and fascinating.